The worlds biggest sporting event kicks off this friday in South Africa when 32 countries compete for footballs biggest prize the World Cup. Such is the pull of this magical event that millions of people across the country (including those who don't give a fig about the game the rest of the time) will be glued to the screen for the next month. The thing is we all know watching football and drinking beer go hand in hand with each other. The supermarkets will do a killing over this period and pubs with the good sense to invest in a big screen should do pretty favourably too.
I will succombe to world cup fever and start believing that maybe just maybe this will be England's year. I will become engrossed in a festival of football that will bring to our screens a whole different perspective to the game than the premiership provides us. I will give my wife a well earned break from me and I'll negotiate working hours with my boss to make sure I don't miss a minute.
The route that I think will be best for me is to bring in a whole host of my favourite session ales and work my way through them during the course of the tournament and hopefully by the time Stevie Gerrard climbs the steps to lift World Cup aloft I will have it sussed. Oh come on I can dream can't I?