After brewing ales for 159 years ST Austells in Cornwall are moving into the lager making market. They are launching there first premium quality lager. The Lager is called Korev which is the traditional Cornish name for beer. The lager will only be available at the current time in pubs in the Cornwall, Devon and Sommerset area.
St Austells are joing the ranks of the The Cotswold Brewing Co, Freedom, Harviestoun, Mitchell Krause and West Brewery in producing crafted lagers. Although I am aware there are many quality Pilseners available they are not something that really appeals to me, I would just rather drink a blonde ale than a lager. I do however think it's a good thing that there is more and more qaulity lager being produced in Britain so we don't just have to turn to the Europeans for quality alternatives to the mass produced piddle on the supermarket shelves.
LOBI are a group that are trying to promote quality lagers in Britain by independent breweries. One can hope that this is a movement that can snowball like CAMRA and have the same impact that they had on ale in this country. The main problem I believe they face is the fact that ale had a long established history in this country before the brewing giants monoplised the industry. Lager does not have this background and craft lagers are a new movement but one that hopefully has a bright future.
I am ashamed to admit that Beer Angel has been consuming rather a lot of Budweiser of late. I do not despair though because I have hope that I can entice her in to trying some craft lagers as part of my plan to move her on to drinking pale ales (just don't let her know!)