Beer drinker, beer brewer and lover of all things beer.

Friday, 23 July 2010

More Attention Seeking From Brewdog

This article on the BBC news site reports on BrewDogs latest publicity stunt. They have surpassed themselves with their principle of 'there's no such thing as bad publicity.' Packaging their new world record beating 55% beer in stuffed animals was always going to ruffle many feathers but it gives them the attention they seek. At £500 a bottle this is a brew that would never pass my lips but a 55%  beer is not likely to either. I can't imagine what a beer at this strength would taste like but I don't think it could resemble anything else that calls itself beer. All 12 bottles available were sold within 4 hours ang good luck to those who have that kind of money to waste on a marketing gimmick.

1 comment:

  1. It seems that the Scottish outfit have been upstaged by Dutch brewers 't Koelschip who have announced their 'start the future' beer at a whopping 60%


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